Our Story

Inviction Apparel - Drawing inspiration from milennia past. Invictus usque ad mortem - Unconquerable till death.

Born out of a desire to conquer, Inviction Apparel captures legends from the past to showcase the need for continuous improvement. Founded on the ideals of Stoicism, each design an encapsulation of the past, unique in its story.

One must be comfortable with being uncomfortable, as only in the darkest places do we find success.

“It is what we do in the shadows that make us unstoppable in the spotlight”

Inviction started as an idea to utilise legends from the past as fuel for our modern-day battles. We believe that it is every person’s duty to become the best version of themselves, and through drawing inspiration from the past, we can strive to improve our everyday lives.

Whether it be part of your journey to financial freedom, or underneath a barbell, Inviction Apparel encapsulates the determination & discipline required for success.

We hope that you find fulfillment & success in whatever dreams you are chasing, and that our brand can be a part of your unique journey.

0.1% better every day